Art by Volume Sponsorship

ART BY VOLUME

A WheelHouse Art podcast

Art by Volume or ABV is a play on the term from the drink industry that is a measure of a drink’s strength (alcohol by volume). Art by Volume is also a play on words, suggesting that the podcast is turning up the volume on creatives who deserve to be seen and heard.

 

Hosted by Robyn Gibson, Art by Volume focuses on people who are currently or previously associated with the Louisville and Kentucky regional art scene. Artists, gallerists, curators, directors, interior designers, collectors, patrons, teachers, etc. 

 

Season One of Art by Volume will be a six-episode season produced and released over nine months, from June 2025 to February 2026.

 

AVAILABLE SPONSORSHIPS

Title Sponsorship and Standard Sponsorships, including Opening ad, Mid-Episode ad, Ending ad, and 5-channel posts with tags/links (Website, Email Newsletter, Facebook, Instagram, YouTube). There are a maximum of seven ad spots available per episode.

Title Sponsorship:

[THE WINE ROOM IS THE OFFICIAL TITLE SPONSORSHIP FOR SEASON ONE OF ABV. PLEASE CONTACT US AT ABV@wheelhouse.art TO BE CONSIDERED FOR THE TITLE SPONSOR FOR A FUTURE SEASON]

One title sponsorship available per season, paid in advance. 

      Title sponsors are listed in all formal expressions of the title of the podcast, both in written and spoken forms.  Example of title: “WheelHouse Art’s Art by Volume Podcast presented by [INSERT TITLE SPONSOR NAME].” 

     The title sponsor receives all four ad options, with ads placed in first position.

     Title Sponsor ad spots range from 30-120 seconds (versus 30-60 second standard ad sponsorship spots).

      Title Sponsors also provide a featured drink to pair with each episode (wine, bourbon, cocktail, non-alcoholic drink, etc.). Host Robyn Gibson and the featured guests will share the featured drink during the recording of the episode, and Gibson will read a prepared description of the featured drink as one of the Title Sponsor’s spots. Each featured drink will be announced in advance of the episode dropping, encouraging listeners to purchase their own drink to enjoy while listening to the podcast.

Standard Ad Sponsorships:

·         Standard ad spots range from 30-60 seconds.

·         The Title Sponsor accounts for three ads, so only four remaining standard ad spots are available per episode.

·         Individual spots can be purchased at a rate based on the average of the two most recent episodes or in advance for a full season.

·         5-channel posts ads are only available to sponsors who purchase Art by Volume in-podcast ad spots.

 

AUDIENCE VALUE PROPOSITION FOR SPONSORS

ABV podcast will reach a highly desirable and influential audience within the fine art ecosystem. These listeners are passionate about fine art, design, and culture, and they tend to be well-educated, discerning, and financially empowered.

This audience represents a premium demographic for sponsors:

  • Affluent & Educated: A significant portion of listeners are high-income individuals with advanced education, making them prime consumers for luxury goods, travel, financial services, real estate, and high-end lifestyle brands.
  • Culturally Engaged: Listeners are tastemakers and early adopters who influence others’ cultural and purchasing decisions through their social and professional networks.
  • Niche & Loyal: As a niche podcast, we foster deep loyalty and trust. Sponsors benefit from targeted exposure with less noise and more meaningful engagement.
  • Decision-Makers & Industry Insiders: Our audience includes professionals who influence purchasing decisions for their businesses, making this a powerful B2B sponsorship opportunity as well.

Sponsoring our podcast aligns your brand with creativity, sophistication, and cultural leadership, positioning you directly in front of a valuable, hard-to-reach audience with a genuine interest in fine art and a lifestyle to match.

Standard Sponsorship Overview

  • Podcast Title: Art by Volume
  • Season: One (6 episodes over 9 months)
  • Sponsor Level: Standard
  • Available Ad Types:
    • Opening Ad (30–60 seconds)
    • Mid-Episode Ad (30–60 seconds)
    • Ending Ad (30–60 seconds)
    • 5-Channel Digital Promotion (available only in combination with in-podcast ads)

Sponsor Benefits

  • Sponsor may purchase full season ad placements in advance or individual episode ad placements.
  • Limited to 4 standard sponsor ads per episode (Title Sponsor occupies 3 spots).
  • Ads will include a spoken script read by the host or pre-approved audio from the sponsor.
  • 5-channel digital promotion included for each episode that includes an in-podcast ad.

Rates & Payment

  • Rate Per Spot: Based on average downloads of the most recent two episodes or full season average at time of purchase. (Refer to Ad Rates Table below.)
  • 5-channel promotion not sold separately; included with in-podcast ads.
  • All payments are non-refundable unless WheelHouse Art cancels the episode or sponsorship slot.
  • Ad Rates Table:

 

 

Contact us today to become an ABV Podcast sponsor. Full season and single episode sponsorships are available now. CONTACT US TODAY.