WheelHouse Art



CLICK HERE for our exhibition calendar



CLICK HERE to meet our staff



WheelHouse Art’s mission is to provide more access to more art for more people.

We believe in the power of art. We believe everyone benefits from experiencing art, and we don’t want anything to stand in the way of those experiences. We are here to make it easier for anyone to develop and grow a relationship with art. We believe in supporting artists allowing them to continue to create work for the benefit of us all. We especially believe in the talent of the artists in this region and the value they bring to our world.

Everything we do here we do to help people overcome any barriers that may stand in their way of developing deeper relationships with art.

If someone is looking to see, learn, and experience art firsthand, we are here for you to drop in and visit. We are free and open to the public and everyone is welcome to stop by and explore what we have on display. We feature one main exhibition along with collections of work by multiple other artists that rotate every six weeks. We host opening receptions for every new exhibition that offers visitors an opportunity to meet and learn more about featured artists in person.

If someone is looking for artwork  to fill a void, we are here with over 600 works of art by approximately 50 artists in inventory. If we don’t have what you’re looking for, we also have relationships with many other artists that we can recommend. We carry a wide assortment of work from traditional media and genres to digital NFT fine art.

If someone needs help with properly protecting and displaying art or objects, we provide custom framing services using archival and reversable methods to keep your objects looking good for many years to come.

If someone needs help moving or hanging artwork, we provide art installation services, regional transportation, and proper art packing and crating for shipping.

When a company wants to display artwork in their space but prefers flexibility in what they display and how they pay we offer the Curatorial Concierge Service, an art leasing subscription service.

We do all of this and more because we love art, and we want you to love it, too. We don’t want anything to stand in your way from experiencing the power art.


Why is art important?

Art holds immense significance and serves as a powerful means of expression and connection. It transcends cultural boundaries and communicates emotions, ideas, and experiences in unique and compelling ways. One of the primary roles of art is its ability to foster empathy and understanding among individuals. Through paintings, sculptures, music, dance, and various other art forms, we gain insight into diverse perspectives and develop a deeper appreciation for the richness and diversity of human existence. Art has the incredible capacity to challenge our preconceived notions, broaden our horizons, and inspire us to see the world through different lenses. It encourages us to engage in critical thinking, stimulates our imagination, and encourages personal growth.

Furthermore, art plays a pivotal role in shaping societies and influencing social change. It has the power to challenge the status quo, provoke thought, and address important issues facing humanity. Artists often become catalysts for social transformation by shedding light on injustices, advocating for marginalized communities, and prompting public discourse. Art can serve as a vehicle for activism, providing a platform for marginalized voices to be heard and raising awareness about pressing social and political concerns. By sparking dialogue and encouraging collective action, art has the potential to drive positive change and create a more inclusive and compassionate world.

In essence, art is not just a form of entertainment or decoration; it is an integral part of our human experience. It inspires, enlightens, and encourages us to think critically about ourselves and the world around us. The importance of art lies in its ability to transcend boundaries, foster empathy, provoke dialogue, and ignite social change. By embracing and valuing art, we embrace the essence of our humanity and enrich our lives in profound ways.




    Read about B. Deemer Gallery/WheelHouse Art in the latest write ups in LEO Weekly, Arts-Louisville, Ruckus, and Business First by clicking on the images below.

    LEO WEEKLY INTERVIEW WITH DANIEL PFALZGRAF Arts-Louisville Daniel Pfalzgraf Interview Ruckus Daniel Pfalzgraf Interview BUSINESS FIRST ARTICLE





    In 1990, Brenda Deemer founded B. Deemer Gallery in Louisville's historic Crescent Hill neighborhood. Deemer successfully established and maintained the premiere art gallery in Louisville for over 30 years.

    On January 1, 2021, Brenda Deemer sold the gallery to Daniel Pfalzgraf, a curator, former employee, and occasional artist. Pfalzgraf has continued to build on the strong foundation created by Deemer, expanding the business and renaming it WheelHouse Art, LLC.

    In addition to providing clients with fine art, WheelHouse Art is dedicated to assisting in presentation and care of the art through its highly respected custom picture framing department. The gallery offers experienced professional advice in the proper preservation care and appropriate design of custom framing choices. The gallery’s custom framing department uses proper archival and reversible custom picture framing methods and materials so the art will be less subject to fading, staining and acid burn which can cause irreparable damage to artwork.

    Daniel Pfalzgraf developed the concept of WheelHouse Art over the past 15 years working in the Louisville art market. Recognizing the gaps in the market, WheelHouse Art is positioned to serve as a central network to support the art community by making it easier for people to participate in the art market.

    The name WheelHouse Art is inspired by Chapter 11 of the Tao Te Ching by Lao Tzu:

    WheelHouse Art logo

    Thirty spokes share the wheel's hub;
    It is the center hole that makes it useful.
    Shape clay into a vessel;
    It is the space within that makes it useful.
    Cut doors and windows for a room;
    It is the holes which make it useful.
    Therefore profit comes from what is there;
    Usefulness from what is not there.


    WheelHouse Art is the central hub for all art related activities and services in Louisville. The outer rim of the wheel is the art market. The spokes of the wheel are the artwork, goods, and services WheelHouse Art provides to the community. The central hole is the demand for the goods and services that makes the business useful.

    The spokes of the wheel include:

    • Artist Representation
    • Custom Picture Framing 
    • Art sales (primary and secondary art market)
    • Exhibitions (in house, pop-up temporary spaces, guest spaces, and online)
    • Curation and art advising
    • Art installation services
    • Packing and shipping 
    • Art restoration 
    • Appraisal services 


    Art in America Guide

    WheelHouse Art is listed in the Art in America Guide