Keith Spears, Frankfort Avenue detail

Above: Keith Spears, Frankfort Avenue (detail), watercolor on paper.


    Read about B. Deemer Gallery/WheelHouse Art in the latest write ups in LEO Weekly, Arts-Louisville, Ruckus, and Business First by clicking on the images below.

    LEO WEEKLY INTERVIEW WITH DANIEL PFALZGRAF Arts-Louisville Daniel Pfalzgraf Interview Ruckus Daniel Pfalzgraf Interview BUSINESS FIRST ARTICLE



    B. Deemer Gallery was established by Brenda Deemer in 1990 in Louisville's historic Crescent Hill neighborhood. More than 40 living artists are represented by the Gallery.

    B. Deemer Gallery is a member of the Louisville's Visual Arts Network aka "LOOK" and is listed in the Art in America Magazine Guide to Galleries and Artists.

    In addition to providing clients with fine art, the Gallery is dedicated to assisting in presentation and care of the art through its highly respected custom framing department. The gallery offers experienced professional advice in the proper preservation care and appropriate design of custom framing choices. The gallery’s custom framing department uses proper archival and reversible custom picture framing methods and materials so the art will be less subject to fading, staining and acid burn which can cause irreparable damage to artwork.

    In 2021, Brenda Deemer sold the gallery to Daniel Pfalzgraf, a curator, former employee, and occasional artist. Pfalzgraf has continued to build on the strong foundation created by Deemer, continuing to expand the business as WheelHouse Art, LLC.



    Daniel Pfalzgraf developed the concept of WheelHouse Art over the past 15 years working in the Louisville art market. Recognizing the gaps in the market, WHA will serve as a central network to support the art community by making it easier for people to participate in the art market.

    The name WheelHouse Art was inspired by Chapter 11 of the Tao Te Ching by Lao Tzu:

    WheelHouse Art logo

    Thirty spokes share the wheel's hub;
    It is the center hole that makes it useful.
    Shape clay into a vessel;
    It is the space within that makes it useful.
    Cut doors and windows for a room;
    It is the holes which make it useful.
    Therefore profit comes from what is there;
    Usefulness from what is not there.


    WheelHouse Art is positioned as the central hub for all art related activities and services in Louisville. The outer rim of the wheel represents the art market. The spokes of the wheel represent the art, goods, and services WHA provides to the community. The central hub represents WHA, and the central hole is the demand for the goods and services that makes the business useful.

    The spokes of the wheel include:

    • Artist Representation
    • Framing (online and in-house custom framing)
    • Art sales (traditional art market and secondary art market)
    • Exhibitions (in house, pop-up temporary spaces, guest spaces, and online)
    • Curation and art advising
    • Art installation services
    • Packing and shipping 
    • Art restoration 
    • Appraisal services 

    Future services will expand to include:

    • Inventory Management
    • Art auctions for first time art offerings and secondary art sales
    • A blockchain-based crypto art market
    • Mobile app for buying and selling artwork